Brand Voice, Copywriting and Campaigns
I've worked on memorable brand campaigns, messaging and copy strategies in my time at Etsy. I'm skilled in developing brand identity—voice, style and creative direction—resulting in a clear, consistent, and recognizable brand.
The Etsy Style Guide
I led the creation of a style guide speaking to the many audiences and writing use cases at Etsy, creating a unified approach for all messaging and communication. By implementing this guide across all teams, we created a consistent, coherent voice that sounds the same across product, email, social, help content, and every other way the brand communicates.