http://www.alisonfeldmann.com/about-me-shift daily 0.75 2025-05-12 http://www.alisonfeldmann.com/home daily 1.0 2022-12-22 https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1499034087656-O4OEVKUXIWCSOB7G2OPV/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1495406587603-7ZEUE4CI6MR3REGQLVSV/jewelry_capsule.jpg Home https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1495406637124-XSSTRWEXM8Y2Q2MH7FSA/Office1_1200x800-1.jpg Home https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1499121616919-KZ9LVS3URQPK8POJJGRT/indigo_bed_800+%281%29.jpg Home - Brand partnerships and sponsored content http://www.alisonfeldmann.com/editorial-direction daily 0.75 2017-07-15 https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1495407425955-LSAKHUX1MZUH9IKL4ZKP/image-asset.jpeg Content Strategy and Editorial Direction https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1495407516856-NTCE4CTZAYDXPTS2NO9X/image-asset.jpeg Content Strategy and Editorial Direction https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1499184781562-DW2HO361P164YLE5ZAXQ/IMG-8_1200x1800-1.jpg Content Strategy and Editorial Direction https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1472936748394-XXZM1DR8XINSTBPB36XR/image-asset.jpeg Content Strategy and Editorial Direction https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1472925232359-9ALUQS9H4H5RYIW4S2XJ/image-asset.jpeg Content Strategy and Editorial Direction http://www.alisonfeldmann.com/corporate-copywriting daily 0.75 2017-07-15 https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1495409665864-IFXWJQ2X8YDP7A87ZO7K/jewelry_capsule.jpg Ghostwriting and Corporate Communications https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1495410704870-EXL1YKG96VX8V79LV3OL/image-asset.jpeg Ghostwriting and Corporate Communications https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1495409265545-7TROB78TT6CSWYPO3QTB/032-BeanBailey-DotsonCommercial_1200x801-1.jpg Ghostwriting and Corporate Communications http://www.alisonfeldmann.com/iconic-minimalist-interiors daily 0.75 2016-09-03 https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1472920228682-YUK5NER0O9H9BWKDORRL/image-asset.jpeg Iconic Minimalist Interiors http://www.alisonfeldmann.com/the-9-essentials-you-should-have-in-your-jewelry-box daily 0.75 2016-09-03 https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1472923586602-4G0GBX8AOJ7FYT4X6EL7/image-asset.png The 9 Essentials You Should Have in Your Jewelry Box http://www.alisonfeldmann.com/experimental-shopping-narratives daily 0.75 2016-09-03 https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1472919900769-2641EC1FBKPAHQESC96W/image-asset.jpeg Experimental Shopping Narratives http://www.alisonfeldmann.com/interview-with-amy-sedaris daily 0.75 2016-09-03 https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1472920126337-TL4SIE6D94KPJETXJ8A1/image-asset.jpeg Interview With Amy Sedaris http://www.alisonfeldmann.com/diy-culture-and-the-age-of-the-riot-grrrl daily 0.75 2016-09-03 https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1472935134480-CAJ0P9QEJFY9OADZA377/image-asset.png DIY Culture and the Age of the Riot Grrrl http://www.alisonfeldmann.com/profile-of-cynthia-treen-studio daily 0.75 2016-09-03 https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1472935450628-P7565JQLF2GIS61JOWCT/image-asset.png Profile of Cynthia Treen Studio http://www.alisonfeldmann.com/say-hello daily 0.75 2017-07-08 http://www.alisonfeldmann.com/voice-and-campaigns daily 0.75 2017-07-15 https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1495412326555-NQEQBKQTWSAW5NIRFNID/image-asset.png Copywriting and Campaigns - Marketing copy I lead teams writing clever copy for email, social, product, e-commerce and more. This content bridges many categories, including home, weddings, entertaining, design, style and gifts. https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1499210906010-9DCWI8YZU38I6NBQZJNS/image-asset.jpeg Copywriting and Campaigns - The Etsy Style Guide I led the creation of a style guide speaking to the many audiences and writing use cases at Etsy, creating a unified approach for all messaging and communication. By implementing this guide across all teams, we created a consistent, coherent voice that sounds the same across product, email, social, help content, and every other way the brand communicates. https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1495413273279-RA6V92TWCYNALPF9OCEY/1828_BrandAwareness_BlogAsset_1200x800.jpg Copywriting and Campaigns - Difference Makes Us Etsy's first global brand campaign, "Difference Makes Us," aligned with Etsy's brand positioning as a place to express your individuality through goods. I created messaging and copy aligning with the ideas of difference, creativity and personal expression. https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1499210034359-H7CD9B0Q52NKX5T8GHWJ/Screen+Shot+2017-07-04+at+7.13.16+PM.png Copywriting and Campaigns - To Have and To Hold The "To Have and To Hold" campaign brought Etsy's weddings category to life, positioning Etsy as the destination for unique wedding goods. The campaign included a redesigned and revamped weddings experience—with editorial content and real weddings integrated within the product—as well as a new editorial destination, experiential event, lookbooks, and more. https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1499209486696-21WSH9LFK0VZE3MFPT7K/1499_Holiday-Campaign-2014_CityGuides_Pinterest_570x800_NewYork.png Copywriting and Campaigns - Etsy City Guides Independent boutiques in cities across the United States and Canada stock items from Etsy sellers via Etsy Wholesale. In this campaign, we created a series of illustrated city guides showcasing a curated collection of notable coffee shops, restaurants, and boutiques stocking Etsy goods. https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1499881552320-O5GT3PJ5BI3EYGQY2LCM/image-asset.jpeg Copywriting and Campaigns - Unwrap Etsy In this holiday campaign, Etsy shoppers and sellers around the world were invited to “Unwrap Etsy” by discovering and showcasing unexpected gifts for the season. The campaign included video and above-the-line advertising, global pop-up shops, social campaigns and in-person events. http://www.alisonfeldmann.com/diy-make-an-edible-terrarium daily 0.75 2016-09-04 https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1473008406337-TTE7SVEE93ENBBVDA5CT/image-asset.png DIY: Make an Edible Terrarium http://www.alisonfeldmann.com/mission-values-about-etsy daily 0.75 2017-05-21 https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1495409753256-Q0HP63B1F1SHV8XR53P0/3062010-inline-24-etsy-office-tour.jpg Mission and Culture: "About Etsy" Copy http://www.alisonfeldmann.com/brand-partnerships daily 0.75 2017-07-04 https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1499121027941-0ZB4O9J5VMAQY20MW5F2/image-asset.jpeg Brand Partnerships and Sponsored Content - Etsy + Whole Foods In this partnership with Whole Foods Market, we highlighted Etsy’s community of independent artists and designers online and in Whole Foods Market locations around the world. https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1499121337228-A908VH1JX5N7LK7QRUMS/kimono_norwegian-wood.jpg Brand Partnerships and Sponsored Content - Etsy + The Rijksmuseum In cooperation with the Rijksmuseum Amsterdam, we asked Etsy sellers to create fashion products inspired by art pieces from the museum’s collection. The result? An exhibition of extraordinary creations that combined Dutch Golden Age art with modern fashion design. https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1499121446385-VE25V57WR0ZFFQ1VF1D3/il_570xN.842480902_7tdh.jpg Brand Partnerships and Sponsored Content - Collaborations with influencers I've created mutually beneficial brand partnerships and sponsored content campaigns with influencers like design blogger Emily Henderson, bestselling author Elizabeth Gilbert, and personalities like Nick Offerman. http://www.alisonfeldmann.com/consulting daily 0.75 2022-12-22 https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/1499548922504-GVNX9JYKSVVKEADG0IGJ/Screen+Shot+2017-07-08+at+4.47.17+PM.png Consulting - Consulting services http://www.alisonfeldmann.com/about daily 0.75 2026-02-04 https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/36fc359b-7421-452c-ae8a-b1768efbc551/Alison-5+%284%29.jpg About http://www.alisonfeldmann.com/story-shift daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/5433df32e4b037aa100d00f9/1412688515268-WFST7UHN9P81IB8VH23R/5472465380_08ff249208_o.jpg Story http://www.alisonfeldmann.com/friendofafriend daily 0.75 2026-02-04 https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/7485dbd9-9b23-4faa-b124-86162ba39fe0/Screenshot+2026-01-27+at+1.16.06%E2%80%AFPM.png Community http://www.alisonfeldmann.com/work daily 0.75 2026-02-04 http://www.alisonfeldmann.com/new-page-1 daily 0.75 2026-02-04 https://images.squarespace-cdn.com/content/v1/50a801a0e4b089e056ed7262/d008f718-d267-4241-95ee-42fe1a63520a/alison+headshot+%281%29.jpeg Home2