Copywriting and campaigns

I'm skilled in developing brand voice and clever copy that aligns with campaigns and messaging.

Shopping copy

I lead creative teams writing short-form shopping copy for email, social, e-commerce and more. 

Brand campaigns

Etsy's first official brand campaign, "Difference Makes Us," aligned with Etsy's brand positioning as a place to express your individuality through goods. I wrote copy aligning with the ideas of difference, creativity, and personal expression.